Pivot, Swerve, Focus – Three Words to Guide Communications During and Beyond a Crisis

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Brad Hunt, Superintendent, Coppell ISD
Angela Brown, Executive Director of Communications and Community Engagement, Coppell ISD
Amanda Simpson, Director of Communications, Coppell ISD

Explore strategies and examples for pivoting (being appropriately reactive), swerving (proactively adjusting), and focusing on core values as a filter for communications and engagement. Through the lens of lessons learned from COVID-19, attendees will examine strategies for strategic planning, tools to foster communication and engagement, viewing data to proactively guide communications, and reaching varied audiences.


Posted on

December 18, 2020