Exhibitor Information
Exhibit sales for the 2027 conference are now open! See details below.
TASA MIDWINTER
CONFERENCE
The TASA Midwinter Conference, hosted by the Texas Association of School Administrators since 2004, has become the most popular conference of the year for Texas school administrators.
It provides such a valuable opportunity for school leaders to come together to discuss and share innovative practices, network with peers, address the issues administrators face every day, and gain fresh insights.
TASA MIDWINTER
ATTENDEES
Each year the TASA Midwinter Conference welcomes more than 5,000 attendees, including school leaders from 900-plus Texas school districts.
They include superintendents and/or other district and campus leaders — including deputy and associate superintendents, business managers, curriculum specialists, personnel administrators, technology directors, and principals.
TASA MIDWINTER
EXHIBITORS
Exhibitors showcase a variety of products and services, including:
- administrative and instructional software
- architectural, engineering, and building services
- athletic equipment, surfaces, and scoreboards
- computer-related equipment
- energy management
- financial investment services
- food services
- instructional materials and resources
- insurance, employee benefits, annuities, and risk management
- school buses and related services
- software companies
- specialty items
- testing and assessment materials and software
WHAT ATTENDEES SAY
ABOUT MIDWINTER
Each year, TASA’s Midwinter Conference is the perfect opportunity to network and stay connected to the happenings in education. Being able to share ideas and learn from others keeps me focused and motivated to be the best servant leader I can be for my district. I have learned so much from TASA members, and I look forward to many more years of continuous learning and growth. Thank you, TASA, for supporting our purpose!
I look forward to the Midwinter Conference each year. TASA has made it possible to connect with superintendents across the state, and in January, we get to see each other in person. The time is one of sharing laughter and great ideas. I come away from Midwinter rejuvenated for the Spring and thankful for the time spent with friends.
TASA MIDWINTER
EXHIBIT HOURS & SCHEDULE
The 2027 conference will feature 13 hours of exhibit time.
Exhibitors are required to participate during show hours each day, usually beginning at 8 a.m. Monday, continuing through 2 p.m. Tuesday. All exhibits must be removed from the Convention Center by 6 p.m. Tuesday.
Times are Tentative for 2027:
10 a.m. – 5 p.m.
Setup & Exhibitor Registration for TASA Corporate Partners
12 p.m. – 5 p.m.
Setup & Exhibitor Registration for All Other Exhibitors
Exhibitors must check in inside the Exhibit Hall.
8 a.m. – 3 p.m.
Exhibit Hall Viewing
8-9:30 a.m.
Designated Exhibit Viewing
11:45 a.m. – 1 p.m.
Designated Exhibit Viewing
(Times may vary slightly due to program scheduling.)
A food court is located in the exhibit hall and will be open 8 a.m. – 3 p.m. Monday, encouraging attendees to visit the exhibit hall to eat lunch and view exhibits. Snacks and beverages will be served throughout the day in the exhibit hall.
8 a.m. – 2 p.m.
Exhibit Hall Viewing
11:15 a.m. – 1 p.m.
Designated Exhibit Viewing
2 – 6 p.m.
Dismantling
(Times may vary slightly due to program scheduling.)
A food court is located in the exhibit hall and will be open 8 a.m. – 2 p.m. Tuesday, encouraging attendees to visit the exhibit hall to eat lunch and view exhibits. Snacks and beverages will be served throughout the day in the exhibit hall.
LOCATION
The 2027 TASA Midwinter Conference exhibits will be showcased at the Henry B. Gonzalez Convention Center, 900 E Market St., San Antonio, TX 78205.
PARKING
The Henry B. Gonzalez Convention Center parking garage is located at 850 E. Commerce (corner of Commerce & Bowie Streets). See other parking options.
MIDWINTER CONFERENCE
EXHIBIT SPACE PRICING & PACKAGES
10' x 10' and 10' x 20' Booth Packages
- attendee list after early bird registration and post conference
- one standard sign
- 8′ tall backdrop drapes
- 3′ tall divider drapes
- one 6′ x 30″ skirted table for each 10′ x 10′ space
- two chairs for each 10′ by 10′ space
- six complimentary registration badges per 10′ x 10′ space (Badges allow for entrance to all conference-related activities. Additional badges are not available. Exhibit booth badges must all be under the same company name.)
20' x 20' Island Booth Package
- attendee list after early bird registration and post conference
- booth number floor label
- 16 complimentary registration badges, which allow for entrance to all conference-related activities. (Additional badges are not available. Exhibit booth badges must all be under the same company name.)
Exhibitor Service Kit
Extra tables and chairs must be requested by completing the appropriate forms included in the Exhibitor Service Kit, which is emailed to exhibitors by Freeman Decorating Co.
The kit also contains complete information on show rules and regulations; installation and dismantling of exhibits; and exhibit services such as carpentry, drayage, signs, carpet and furniture rental, utility services, cleaning, and parking. Forms for all of these services are included.
2027 Pricing
Exhibit rates remain unchanged from last year, giving you the same opportunity to connect with Texas school leaders without an increase in cost.
Please note: Exhibitor registration is handled through the booth reservation process. Exhibitors should NOT also complete attendee registration. See above for the number of complimentary registrations you will receive with your booth. Please enter exhibitor information needed for badges during the exhibit book reservation process.
Inline
10' x 10'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $2,100 on November 1
Premium Inline
10' x 10'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $2,200 on November 1
Corner
10' x 10'- Two corners facing center aisle cannot be combined to create an end cap
- Rate increases to $2,200 on November 1
Premium Corner
10' x 10'- Corner booth – two corner booths cannot be combined to create an endcap
- Rate increases to $2,300 on November 1
Extended Inline
10' x 20'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $3,800 on November 1
Extended Premium Inline
10' x 20'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $4,000 on November 1
Extended Corner
10' x 20'- Combination of an inline with a corner
- Two corners facing center aisle cannot be combined to create an end cap
- Rate increases to $4,000 on November 1
Extended Premium Corner
10' x 20'- A combination of a corner and an inline
- Rate increases to $4,200 on November 1
School Bus
15' x 40'- Includes a 3′ section of drape on which to hang an identification sign
- Rate increases to $4,600 on November 1
Island
20' x 20'- attendee list after early bird registration and post conference
- booth number floor label
- 16 complimentary registration badges, which allow for entrance to all conference-related activities. (Additional badges are not available. Exhibit booth badges must all be under the same company name.)
- Rate increases to $7,600 on November 1
Premium Island
20' x 20'- attendee list after early bird registration and post conference
- booth number floor label
- 16 complimentary registration badges, which allow for entrance to all conference-related activities. (Additional badges are not available. Exhibit booth badges must all be under the same company name.)
- Rate increases to $7,800 on November 1
Exhibit Sales Open
Space will be assigned based on the following schedule:
- Prior to October 13 – TASA Corporate Partners that have renewed their partnerships for 2026-27 will be assigned space first.
- October 13–19 – Booth assignments for companies and organizations that exhibited at the 2026 TASA Midwinter Conference, as well as for companies or organizations with at least one current TASA Associate Member, will be made as requests are received during this priority period.
- October 20 until sold out – Exhibit space will be assigned to all other interested companies and organizations, with booth assignments made based on available space.
EXHIBIT HALL FLOOR PLAN*
You can share this floor plan with your customers and prospects so they can view what is available, and filter by booth size and type.
*Floor plan is subject to change
2026 EXHIBITOR RULES
(2027 RULES TO BE POSTED SOON)
Attendee List
A preliminary list of preregistered attendees will be provided to exhibitors in late December. A complete list of all registrants will be available to exhibitors in February. Please note: TASA respects the privacy of our members. It is our longstanding policy to never share or sell lists of our members’ email addresses or phone numbers with other organizations or businesses, even those with which TASA partners. Only names of conference attendees and physical mailing addresses of school districts are shared with exhibitors.
Selling Policy
Except with the prior written approval of TASA, exhibitors shall not sell products at the event. Your completion of the online application-contract signifies that you have read the rules and regulations and agree to abide by them. Exhibitors are responsible for any and all permits required by law or local ordinance. An exhibitor without a Texas location needs a use-tax permit. For more information, call the Texas Comptroller’s Office, 800.252.5555.
Exhibitor List
The 2027 TASA Midwinter Conference exhibitor list will be available in the conference mobile app.
Cancellations/Refunds
Any company submitting written notice of cancellation of all or any portion of exhibit space (whether or not it is a duplicate booth purchase) on or before October 31, 2026, shall receive a refund of all fees paid, minus a $200 processing fee.
After October 31, no refunds for full or partial space cancellations will be issued. (This includes duplicate booth purchases, so please check your orders carefully prior to that date.)
Any booth with an outstanding balance after October 31 is subject to release, and all corresponding benefits will be forfeited.
Jennifer Garrido