Now Open: Exhibit Booth Sales
Exhibit booth sales for the 2026 TASA Midwinter Conference are now open.
Important: To access the online application, you must first log in to the TASA Member Services Center. If you have not yet logged in to this new system, launched in 2024, create a login before trying to access the application.
Space is being assigned on the following schedule:
- Before September 16 – TASA Corporate Partners
- September 16-22 – Companies/organizations with at least one TASA Associate Member who requests space on September 16 will immediately be assigned space.
- September 23 – Companies/organizations that exhibited at the 2025 TASA Midwinter Conference that request space on September 16 or later will be assigned space starting September 23.
- September 26 – All other interested parties that request space on or after September 16 will be assigned space starting September 26.
A DRAFT FLOOR PLAN IS AVAILABLE ONLINE. PLEASE REVIEW THIS FLOOR PLAN BEFORE SUBMITTING YOUR BOOTH REQUEST.
TASA MIDWINTER
CONFERENCE
The TASA Midwinter Conference, hosted by the Texas Association of School Administrators since 2004, has become the most popular conference of the year for Texas school administrators.
It provides such a valuable opportunity for school leaders to come together to discuss and share innovative practices, network with peers, address the issues administrators face every day, and gain fresh insights.
TASA MIDWINTER
ATTENDEES
Each year the TASA Midwinter Conference welcomes more than 5,000 attendees, including school leaders from 900-plus Texas school districts.
They include superintendents and/or other district and campus leaders — including deputy and associate superintendents, business managers, curriculum specialists, personnel administrators, technology directors, and principals.
TASA MIDWINTER
EXHIBITORS
Exhibitors showcase a variety of products and services, including:
- administrative and instructional software
- architectural, engineering, and building services
- athletic equipment, surfaces, and scoreboards
- computer-related equipment
- energy management
- financial investment services
- food services
- instructional materials and resources
- insurance, employee benefits, annuities, and risk management
- school buses and related services
- software companies
- specialty items
- testing and assessment materials and software
WHAT ATTENDEES SAY
ABOUT MIDWINTER
Each year, TASA’s Midwinter Conference is the perfect opportunity to network and stay connected to the happenings in education. Being able to share ideas and learn from others keeps me focused and motivated to be the best servant leader I can be for my district. I have learned so much from TASA members, and I look forward to many more years of continuous learning and growth. Thank you, TASA, for supporting our purpose!
I look forward to the Midwinter Conference each year. TASA has made it possible to connect with superintendents across the state, and in January, we get to see each other in person. The time is one of sharing laughter and great ideas. I come away from Midwinter rejuvenated for the Spring and thankful for the time spent with friends.
TASA MIDWINTER
TENTATIVE EXHIBIT HOURS & SCHEDULE
The 2026 conference will feature 13 hours of exhibit time. Exhibits must be installed and ready by 8 a.m., Monday, January 26.
Exhibitors are required to participate during show hours each day beginning at 8 a.m. Monday, continuing through 2 p.m. Tuesday. All exhibits must be removed from the Convention Center by 6 p.m. Tuesday.
8 a.m. – 5 p.m.
Setup & Exhibitor Registration for TASA Corporate Partners
10 a.m. – 5 p.m.
Setup & Exhibitor Registration for All Other Exhibitors
Exhibitors must check in inside the Exhibit Hall.
8 a.m. – 3 p.m.
Exhibit Hall Viewing
8-9:30 a.m.
Designated Exhibit Viewing
11:45 a.m. – 1 p.m.
Designated Exhibit Viewing
(Times may vary slightly due to program scheduling.)
A food court is located in the exhibit hall and will be open 8 a.m. – 3 p.m. Monday, encouraging attendees to visit the exhibit hall to eat lunch and view exhibits. Snacks and beverages will be served throughout the day in the exhibit hall.
8 a.m. – 2 p.m.
Exhibit Hall Viewing
11:15 a.m. – 1 p.m.
Designated Exhibit Viewing
2 – 6 p.m.
Dismantling
(Times may vary slightly due to program scheduling.)
A food court is located in the exhibit hall and will be open 8 a.m. – 2 p.m. Tuesday, encouraging attendees to visit the exhibit hall to eat lunch and view exhibits. Snacks and beverages will be served throughout the day in the exhibit hall.
NEW LOCATION!
The 2026 TASA Midwinter Conference exhibits will be showcased at the Henry B. Gonzalez Convention Center, 900 E Market St, San Antonio, TX 78205.
PARKING
The Henry B. Gonzalez Convention Center parking garage is located at 850 E. Commerce (corner of Commerce & Bowie Streets). See other parking options.
MIDWINTER CONFERENCE
EXHIBIT SPACE PRICING & PACKAGES
10' x 10' and 10' x 20' Booth Packages
- attendee list after early bird registration and post conference
- one standard sign
- 8′ tall backdrop drapes
- 3′ tall divider drapes
- one 6′ x 30″ skirted table for each 10′ x 10′ space
- two chairs for each 10′ by 10′ space
- six complimentary registration badges per 10′ x 10′ space (Badges allow for entrance to all conference-related activities. Additional badges are not available. Exhibit booth badges must all be under the same company name.)
20' x 20' Island Booth Package
- attendee list after early bird registration and post conference
- booth number floor label
- 16 complimentary registration badges, which allow for entrance to all conference-related activities. (Additional badges are not available. Exhibit booth badges must all be under the same company name.)
Exhibitor Service Kit
Extra tables and chairs must be requested by completing the appropriate forms included in the Exhibitor Service Kit, which is emailed to exhibitors by Freeman Decorating Co.
The kit also contains complete information on show rules and regulations; installation and dismantling of exhibits; and exhibit services such as carpentry, drayage, signs, carpet and furniture rental, utility services, cleaning, and parking. Forms for all of these services are included.
Inline
10' x 10'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $2,100 on November 1, 2025
Premium Inline
10' x 10'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $2,200 on November 1, 2025
Corner
10' x 10'- Two corners facing center aisle cannot be combined to create an end cap
- Rate increases to $2,200 on November 1, 2025
Premium Corner
10' x 10'- Corner booth – two corner booths cannot be combined to create an endcap
- Rate increases to $2,300 on November 1, 2025
Extended Inline
10' x 20'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $3,700 on November 1, 2025
Extended Premium Inline
10' x 20'- An inline booth is one that is not on a corner or an intersection
- Rate increases to $3,900 on November 1, 2025
Extended Corner
10' x 20'- Combination of an inline with a corner
- Two corners facing center aisle cannot be combined to create an end cap
- Rate increases to $3,900 on November 1, 2025
Extended Premium Corner
10' x 20'- A combination of a corner and an inline
- Rate increases to $4,200 on November 1, 2025
School Bus
15' x 40'- Includes a 3′ section of drape on which to hang an identification sign
- Rate increases to $4,600 on November 1, 2025
Island
20' x 20'- attendee list after early bird registration and post conference
- booth number floor label
- 16 complimentary registration badges, which allow for entrance to all conference-related activities. (Additional badges are not available. Exhibit booth badges must all be under the same company name.)
- Rate increases to $7,600 on November 1, 2025
Premium Island
20' x 20'- attendee list after early bird registration and post conference
- booth number floor label
- 16 complimentary registration badges, which allow for entrance to all conference-related activities. (Additional badges are not available. Exhibit booth badges must all be under the same company name.)
- Rate increases to $7,800 on November 1, 2025
DRAFT 2026 EXHIBIT HALL FLOOR PLAN*
*Floor plan is subject to change
2026 EXHIBITOR RULES
Selling Policy
Except with the prior written approval of TASA, exhibitors shall not sell products at the event. Your completion of the online application-contract signifies that you have read the rules and regulations and agree to abide by them. Exhibitors are responsible for any and all permits required by law or local ordinance. An exhibitor without a Texas location needs a use-tax permit. For more information, call the Texas Comptroller’s Office, 800.252.5555.
Catering/Temporary Food Permit
It is prohibited for companies other than foodservice companies to distribute outside food in the convention center. You may serve food provided by Levy Catering. Contact Kerry Craig (512.404.4137), Director of Sales, for details. See the Booth Catering Menu.
If you are a foodservice company, contact Jennifer Garrido at TASA for information on obtaining a food permit.
Exhibitor List
See an exhibitor list for the 2025 Midwinter Conference. The list is also posted in other places on the conference website to provide exhibitors the opportunity to establish visibility among TASA members.
Attendee List
A preliminary list of preregistered attendees will be provided to exhibitors in late December. A complete list of all registrants will be available to exhibitors in February. Please note: TASA respects the privacy of our members. It is our longstanding policy to never share or sell lists of our members’ email addresses or phone numbers with other organizations or businesses, even those with which TASA partners. Only names of conference attendees and physical mailing addresses of school districts are shared with exhibitors.
Cancellations/Refunds
Any company submitting written notice of cancellation of all or any portion of exhibit space (whether or not it is a duplicate booth purchase) on or before October 31, 2025, shall receive a refund of all fees paid, minus a $200 processing fee.
After October 31, no refunds for full or partial space cancellations will be issued. (This includes duplicate booth purchases, so please check your orders carefully prior to that date.)
Any booth with an outstanding balance after October 31 is subject to release, and all corresponding benefits will be forfeited.
Jennifer Garrido