Dr. Nikita Russell, Executive Director of Public Relations, Everman ISD
Derrick Thompson, Media Specialist, Everman ISD
Chelsea Davis, Social Media/Website Specialist, Everman ISD
The methodology behind having a successful marketing plan is to know the district’s purpose and goals of the marketing plan. It is important that the plan has content that is goal oriented, attractive to the audience, and retains teachers and students in the district. It is important that districts have a brand and a niche to compete with school choice.